People look for entertainment more than anything. maybe the current political climate has affected the movie a bit, but the fact is that movies like Sonchiriya never work. Not only does it look dark and heavy tone wise, but also a very dry movie that has absolutely no entertainment value.Īlso they didn't market at all. I honestly don't know why the producer even bothered to make it and release it if he wasn't going to promote. Ronnie Screwvala has produced it and his upcoming production Mard Ko Dard Nahi Hota also has no promotion (despite looking terrific). I honestly think he relies way too much on word-of-mouth and lucks into hits every one in a while.Īlso, in the video FC made, they were wondering why Udta Punjab did much better in comparison. Well, that movie had a very colourful look, stars in the form of Shahid, Alia and Kareena, plus good music, entertainment value from Shahid's character and big controversy. In conclusion, movies like Sonchiriya never work and will never work.
